How To Run Your Next Successful Leaflet Campaign
It’s not enough to simply create a leaflet campaign and hope for the best, you need to take steps towards creating a leaflet campaign that is as successful as possible. This involves careful planning, a great design and knowing your target audience.
Top Tips For Running a Successful Leaflet Campaign
Plan Your Leaflet Distribution Well - Though you may be excited to get started on a brand new leaflet distribution campaign, take the time to thoroughly plan everything from start to finish. There is a lot to consider, such as who you should deliver the leaflets to and how to stand out from competitors, and success requires careful planning.
Think About Your Target Audience - When you are planning a leaflet campaign, you need to think about your target audience. Think about what they like, what they are likely to respond to and what they are looking for in a business. Whereas a bright and bold leaflet will work well for some demographics, a more corporate approach will work better for others.
Have an Engaging and Unique Design - You may have seen another business using a great leaflet design, but be sure to make yours unique. With so many competitors also using leaflets as a marketing tool, standing out and making a statement is key. Create a leaflet that conveys information, but in a way that is memorable and fully branded.
Decide on a Goal and How to Track - Before beginning a leaflet campaign, have a clear goal in mind; do you want to boost brand awareness in general, or are you selling a specific product? Do you want to bring in more sales and leads, or are you simply spreading the word about who you are and what you do? Once you have a goal, think about how you will track the success of the campaign. At Veriflyers, we do this via GPS.
Plan the Number of Leaflets in Your Campaign - Start with the end in mind. How many leads do you want your campaign to deliver month? Per week? If you have run previous leafleting campaigns then use the data to analyse your typical conversion rate. Based on this, you can calculate a rough volume of leaflets you’ll need to deliver to meet your goals.
Decide on a Call-To-Action - Encourage your audience to take action by creating a strong call-to-action. Whether your leaflet’s hook is a voucher, discount or time limited offer, you’ll need compelling messaging that will drive your customers to convert.
Get Started With Your Leafleting Campaign Today
As you can see, there is a lot that goes into running a successful leaflet campaign. A lot of people make the mistake of assuming campaign success is all about the design and knowing your target audience, but reliable and professional leaflet distribution is vital. After all, this is what ensures that your leaflet is delivered and seen by those who matter. To find out more about leaflet distribution, get in touch with the Veriflyers team. We are always happy to help.