How To Integrate Traditional Marketing Into Your Christmas Marketing Strategy
When it comes to your Christmas marketing strategy there are many things to think about, after all, it's the busiest time of year for many businesses. Customers are looking to make purchases they perhaps wouldn’t during other times of the year so it's really important for businesses to have a strong marketing strategy in place to maximise conversions and brand awareness.
What is traditional marketing and why is it important?
Although you may think that digital marketing techniques have taken over in terms of popularity in today's online age, traditional marketing has shown to be and continuously is, a highly successful method to showcase your business to both new and existing customers.
Traditional marketing encompasses all techniques that are ‘physical’. From newspapers to billboards and flyers, they are the original methods for gaining brand exposure. These methods are tried and tested, and they work. Therefore, when it comes to your Christmas marketing strategy, you will want to make sure you are using these techniques to your advantage.
There are many advantages of using digital marketing techniques, however digital and traditional marketing can also work hand in hand to support each other, creating an overall highly successful campaign. Of course, your demographic may be a deciding factor as to which techniques you ultimately decide upon, however it is important not to rule traditional marketing out of your strategy.
How can I integrate traditional marketing into my Christmas marketing strategy?
There are many ways you can integrate traditional marketing into your strategies this Christmas, with flyers being a great example. Flyers can be a great way to capture the attention of a wide demographic, and door-to-door leafleting is a great way to get your business out to prospective local customers in your area.
These can also be integrated to work alongside any digital marketing you may have within your Christmas marketing strategy. Having your social handles, website address, or even a QR code directing customers to your online presence is an opportunity to continue the sales line and encourage conversions.
Our services at Veriflyers include Flyer and Leaflet Delivery, offering a 90% delivery rate so you can be confident in your campaign being a success. All of our distributions are GPS-tracked and made by our trusted team.
Billboards are another great example of traditional marketing, especially successful if you live in cities. Large billboard insulations can capture the attention of hundreds of potential customers around cities, from those on their daily work commute to visitors on leisure or business trips. Billboards are an excellent choice if you are keen to reach a wide audience.