Now is the time to get your leaflets ready for Christmas delivery

The Christmas period is one of the busiest times of year for not only the retail industry but in all walks of life as well. And while we are well aware that it is still October, now is the time to begin thinking about your Christmas flyers. During this stressful time of year, make sure your flyers are visually pleasing, well structured, and above all, effective.

There are many things to think about when planning your leaflet strategy for Christmas, things such as leaflet delivery. Join us as we go through all the best practices that will get your business ready to take on the festive period.

How to make your leaflet stand out from the crowd.

The first key to a successful flyer campaign is to make sure it is visually compelling, it should draw the consumer in to want to read more of your leaflet. But, there is a fine line that you will want to tread carefully around, as a busy leaflet can detract from the message you are trying to deliver. One tip is one large image is more striking than several smaller images, this large image will act as your focal point.

The copy on your leaflet is also very important. Creating a snappy headline or title can make the difference between the consumer remembering your company and not. When it comes to the copy of the main body of the leaflet, ensure your writing is precise and to the point. A DMA study in 2015 revealed that of the people who received leaflets, 45% would keep the leaflets, so ensuring the copy and visuals draw them in is vital.

In order to avoid your leaflet being disposed of or pinned to a board and never looked at again, ensure that there is something in it for the reader. This ties into the previous point of making your headline and copy interesting. You could implement an offer into the headline so the consumer knows exactly what they’re getting out of this deal.

Things to consider before you go to print

There are a few elements to consider before going to print, for example, technical hitches such as time frames of printing and leaflet delivery.

As far as leaflet delivery is concerned, here at Veriflyers, we offer flexible delivery options for all budgets and timescales. From plans that are delivered at

either the precise time or to the exact area that you want them delivered to, or, plans that are more cost-effective and to a more general scope

Most printing presses can manage a turnaround time of 24-48 hours, but this is dependent on the supplier. It is inevitable that the closer you get to the festive period the busier they get so this may become an unrealistic time frame. This is why we strongly advise you to get your orders in early and have the flyers in your possession as early as possible.

Are you getting ready for the Christmas rush? Use us for your Christmas leaflet delivery

Enhance the value of your marketing campaign in the run-up to the festive season with a trustworthy, reliable, and responsive leaflet distributor in Nottingham and Derby.

If you’re considering a flyer campaign, please do not hesitate to contact us. Our friendly team will be delighted to help.

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