The Benefits of Applying Digital Ideas To Traditional Marketing
Traditional marketing techniques have always been and remain one of the most successful approaches when it comes to getting your brand out there.
However, as the world evolves and digital marketing techniques become far more important within the industry, it is increasingly important that brands embrace new approaches and look to blend traditional and digital marketing.
What is traditional and digital marketing?
Although both traditional and digital marketing techniques are often used hand in hand, they are actually quite different. To put it simply traditional marketing covers everything that happens outside of the digital realm, from Billboards to Flyers, Magazine Advertisements, and Radio ads all sitting within traditional marketing. Digital Marketing, however, is made up of online techniques, from SEO to PPC and Social Media, which are platforms that exist solely online.
What is the benefit of using both traditional and digital marketing?
It is often argued that using traditional marketing techniques rather than digital marketing techniques can give brands an advantage, as audiences are not online all of the time. However, with consumers nowadays spending more and more time online throughout the day, it would be a mistake to rule out digital techniques. Instead, integrating both traditional and digital marketing to work together hand in hand can be highly beneficial for brands.
The beauty of traditional marketing is that audiences that are not necessarily as involved with the digital world, such as social media, are still able to be targeted. Combining both by applying digital ideas to traditional marketing creates the best of both worlds, allowing brands to reach larger audiences, and therefore increasing their conversion rate.
How can I use traditional and digital marketing together?
As we have established, using traditional and digital marketing techniques together is a recipe for success. Allowing the two different techniques to support each other allows brands to reach larger audiences in the hope of sales in return.
But how do you integrate both traditional and digital techniques into your marketing strategies? It can often be confusing when it comes to blending the two but we have some suggestions that may help.
Flyers are a great example of traditional marketing, whether it's through handing them out to potential customers, to door to door leafleting, it can be a very successful way to spread brand awareness to many people in a short amount of time. Using Leaflets or Flyers is also a great opportunity to incorporate digital marketing into your strategy. You can then push digital marketing by adding a QR code with a link to your website or social media accounts to reach your wider audience.
Want to know more about how traditional and digital marketing can help you?
Get in touch with our team to see how you can get started. You can also WhatsApp our team on 0777 589 8803 with any questions you may have, or to arrange a call back with one of our friendly team members.