The Ultimate Veriflyers Roundup

2022 has proven to be a tough year for many businesses, however, their resilience has shone through. With a looming recession, now is the perfect time to start assessing your marketing efforts and exploring new and possibly more effective marketing channels. If the previous year is anything to go by, 2023 is the year to embrace door-to-door distribution as many other marketing channels become convoluted. Why not break through the noise with an effective leaflet campaign?

Before we jump head first into 2023, we thought it would be good to reflect on the past 365 days. Highlight the best parts and establish what we’ve learned as businesses. Join us in this blog, The Ultimate Veriflyers Roundup.

2022 Door-to-door distribution is down

2022 proved to be tougher than the year before. Since April, we’ve seen a reduced number of leaflets per route than in 2021. Volumes have also dropped off toward the end of the year a little earlier than we would normally expect, with many businesses and tradesmen winding down their marketing activity in the run-up to Christmas. We expect it to return to its previous levels in the new year.

The new year presents a great opportunity

With the past years trends in mind, it is fair to say that there is greater opportunity for businesses to take advantage of leaflet distribution. As fewer businesses take up door-to-door distribution, it presents an opportunity to other businesses to grow their market share in this channel. With less competition from other businesses, your business is sure to benefit from being one of the leaflets your target market receives through their door.

Discover why leaflet campaigns are an affordable alternative form of marketing.

Door-to-door distribution becomes more accessible with Veriflyers

During 2022, the Veriflyers team moved into our new warehouse. With more modern and accessible premises at our disposal, we are now set up to maximise our clients leaflet campaigns. If you’re looking to tap into potential audiences in Nottingham and Derby, we can help you cut through the noise with an effective leaflet distribution campaign.

Take a different approach to your marketing in 2023 with the help of Veriflyers

The new year is a great time to look to reassess your marketing strategy, so why not take advantage of leaflet distribution campaigns, with over 90% deliverability rate - one of the highest in the industry. Get started with your new approach and reap the benefits in 2023.

Dive into more Veriflyers news, inspiration and door-to-door distribution tips on our blog. If you have any questions, please do not hesitate to get in touch with us, a member of our team will be happy to assist you.