5 Advantages of Traditional Marketing For E-Commerce Businesses
You may be thinking that traditional marketing might be being overtaken by new and upcoming marketing techniques, such as digital marketing. However, there are many advantages to using traditional marketing for E-commerce businesses.
What are traditional marketing techniques?
A simple way to think about traditional marketing techniques would be anything that's not online. For example, this can include print, phone or mail.
These methods may be some of the oldest forms of marketing however this means they are also the most researched. They are tried, tested, and trusted to work, which is why sometimes, marketers choose them over newer forms of marketing techniques.
It can often depend on what you are marketing, who your audience are and the budget you have in mind as to which marketing techniques you want to use. However, for E-commerce brands traditional marketing techniques can often be most effective if you know how to use them successfully.
What are the advantages of traditional marketing techniques?
At Veriflyers we understand that when it comes to marketing your business you want something that is going to be efficient and successful, which is why we’ve put together a guide to the advantages to using traditional marketing techniques for your e-commerce business.
Using leafleting when advertising an event or promotion
How many times have you seen a post or ad for an event online pop up on social media or a website and clicked straight off it? We know we have.
You may be wondering if leafleting is worth it, however this is a great example of why leafleting may be the best approach when it comes to advertising an event or promotion for your e-commerce business.
When done correctly, having a physical leaflet can be much more effective than something on the tv or social media. It is a great way to get the information for your e-commerce business to your audience in a visually appealing way.
Leafleting can also be much cheaper than more modern marketing techniques such as TV or paid social, meaning it can be great if you're on a tighter budget.
Marketing a space that is not overcrowded
With the evolution of social media and websites over the past decade, digital marketing methods have become more popular than ever. With this influx of ads and marketing posts it can be easy for yours to become lost in the feed, and even if it's not we are all guilty of skipping an ad when it appears on our devices.
So why not try using a different technique that's perhaps not used as widely as some digital marketing technique? Here at veriflyers we offer leaflet distribution services that can get your message out there to the people that matter.
The process and recall effect
You may think there is little difference between reading a physical item vs something on a screen, however there is more to it than you may think.
Although digital marketing techniques have been shown to be effective when it comes to targeting audiences, when it comes to viewing an advertisement with a fair amount of information it can be difficult for readers to absorb it effectively.
Reading an advert on your phone, laptop or tv may seem easy but how many times have you clicked off an ad or skipped past it without a second thought? The process and recall effect is a definite advantage of traditional marketing techniques.
When a consumer reads a physical print, it is often easier for them to recall the message, this is because of the time taken to actually read the wording, rather than skimming over before swiping onto the next post of story on social media. Therefore, if you have a lot of information to pass onto your audience, traditional marketing methods may be the way for you.