How To Create The Perfect Audience For Your Leaflet Distribution Campaign

You can design the best flyer with all the correct information and take into consideration our top tips for creating standout campaigns. But if you are not targeting the correct audience, you will not see a return on your investment.

In this article, we will look to discuss how to target the right people and the steps your business should be taking to identify your target audience and how you can reach them through traditional marketing methods.

How do you define a target audience for your campaigns?

There are several important factors to consider when planning your leaflet distribution campaign and one of the most important elements is knowing who your target audience is and how to effectively market to this group of people.

To define your target audience, you will need to consider the type of product or service you are offering, who this appeals to and where you are likely to find these customers.

Knowing your audience

What should you consider when defining your audience?

• Who is your ideal customer and will they want to be marketed through traditional methods such as flyers or do they search mainly online when making purchases?
• Are they young or old? Typically, traditional methods of marketing have a greater impact on the older generation.

Understanding your typical audience's consumer habits will help you make an informed decision as to whether a door-to-door leaflet campaign will be right for you. However, once you have defined your ideal customer you will then begin to understand how you can target them better.

Targeting new customers

Leaflets can be a great way of reaching new demographics who may not be found elsewhere. If your business currently only runs digital adverts or printed adverts in publications, then you’ll only be seen by the users of these platforms. Leaflet campaigns allow you to reach a new audience that may not be found elsewhere - such as a typically older demographic.

Location plays an important role

When running a flyer campaign you need to consider how your location plays a part in the distribution. Ask yourself if your customers local to you, and if they will be able to interact with your product or service within their area. This will impact whether leaflet distribution is the right strategy for you.

Read our top tips for leaflet distribution within your area.

Ready to take your traditional marketing strategy to the next level?

People make the mistake of assuming campaign success is all about the design and content but knowing your target audience is vital. After all, this is what ensures that your leaflet is being seen by those who matter the most, your customers.

To find out more about leaflet distribution in your area, get in touch with the Veriflyers team. We are always happy to help.