Is It Worth Paying for Flyer Delivery as a Small Business?


If you run a business and are looking to generate brand awareness, flyer delivery is a classic example of marketing that has been proven to work. The question is, though, is it worth the slot in your budget if you’re a small business? How effective can it truly be?

In this article, we’ll explore the impact that flyer delivery and door to door leaflet distribution can have on your business – regardless of your business’s age or size.

The Universal Importance of Flyers and Leaflets

The numbers back up the successes of door to door marketing. A study conducted by the Data & Marketing Association in 2018 assessed the impact of direct mail and found that over 60% of recipients study flyers delivered via door drop. It’s also been reported that over 80% of the UK’s top retailers still employ leaflet campaigns – and with good reason.

Furthermore, flyers work brilliantly as a legacy marketing method when used in tandem with digital marketing. Flyer and leaflet campaigns are usually much cheaper than digital marketing, too, so they’re an ideal first campaign to generate interest in your business. When planned and executed well, the results speak for themselves.

How Flyers Make a Direct Impact on Your Audience

Flyer delivery generates awareness of your business, building audience interest around your USPs and improving your area of influence. If you want to spread the word and encourage engagement with people in your area, flyers are a tangible, measurable way of doing so effectively.

For this reason, your flyer’s design should be eye-catching and aesthetically pleasing. You can design your own before sending them to print, but some distributors can handle design for you as well.

Flyers: A Cost-Effective Marketing Solution for Small Businesses

Flyer and leaflet campaigns are an affordable alternative form of marketing, as they’re produced quickly, sent out in large quantities and can even be reused multiple times.

The overall price of your campaign will depend on the service you choose and the number of flyers or leaflets you order. You can expect to see minimum order amounts of 5,000, with costs ranging from £30 to £75 per 1,000 leaflets ordered, depending on the service plan you opt for.

As a classic form of marketing, flyers can function perfectly as part of a standalone campaign or in conjunction with a digital campaign for broad-sweeping results. Be sure to read our blog if you’re wondering how to run your next successful leaflet campaign.

Kickstart Your Flyer Delivery Campaign with Veriflyers

If you’re looking to reach new heights with your small business with an effective flyer delivery campaign, Veriflyers is here for you. We specialise in helping small businesses reach new audiences with affordable, efficient marketing campaigns.

No matter what facet of your flyer distribution you need help with – be it design, printing, delivery or all of the above – our dedicated team can help you see results.

Contact us today for more information – our friendly team is on hand to answer any questions you might have.

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