3 Examples of Traditional Marketing Done Right in 2022
Do you want to up your marketing game but not sure where to start? With so many traditional marketing campaigns around nowadays, we know it can be a bit daunting and confusing to know what's suitable for your brand. It is important however not to get put off because traditional marketing techniques are a great way to promote your business.
What is traditional marketing?
Traditional marketing techniques are a great way to market your brand or business to a wider audience. Whilst you may think newer digital marketing techniques such as social media are taking over - traditional marketing is still very much important.
Traditional marketing techniques include TV, print and radio, and whilst you may think these are not as relevant nowadays with the influence of digital marketing, they are the original tried and tested ways of getting your brand out there.
Here at Veriflyers we know exactly how effective traditional marketing methods can be, which is why we have created our guide to the top 3 traditional marketing campaigns so far in 2022, showing you exactly why traditional marketing is important today.
Our top 3 examples of traditional marketing done right in 2022
Here at Veriflyers, we specialise in Flyer distribution, which is a great example of traditional marketing. We have ran through our top three examples of marketing campaigns done right in 2022 to show you just how effective traditional marketing could be for your business.
Specsavers “should have gone to Specsavers” Billboard Campaign
The specsavers “should have gone to specsavers” marketing campaign has been going for years. However after the 2019 covid-19 pandemic, Specsavers chose to bring it back with a series of billboards across the United Kingdom.
Specsavers have used their clever wit and humour to create a successful traditional marketing campaign to capture the attention of passers by. It is a great example of a larger brand using traditional B2C marketing methods to draw attention to their services.
Spotify - Music for Every Mood - Billboard Campaign
The Spotify marketing campaign ‘music for every mood’ has been a great hit across the UK this year so far, with clever usage of the titles of hit songs. Spotify has paired popular song titles with witty captions to create a billboard that captures the eye.
Whilst you may think traditional marketing techniques such as billboards or leaflets may be a bigger financial investment compared to the modern alternatives such as social media, this is still a great example of a traditional marketing campaign.
Although there is a cost involved in billboard advertising, one billboard placement in a busy area can reach thousands of passers by each day. This spotify billboard shows just how successful bright graphics and bold colours can be when using traditional print marketing campaigns.
Odd Box Leaflet Marketing Campaign
This year vegetable box subscription brand, Odd Box, has reached over 2 million houses by adding leaflet marketing to their traditional marketing campaign, showing just how successful they can be when done correctly.
Leaflet marketing campaigns can be very effective when wanting to get your message out to your audience. It may be tricky however to get inspiration for leaflet design ideas, but sticking to bold and eye-catching colours is usually a good starting point. Think about if you had received your leaflet through the post, what would you think?